I received the brand new, 8th Edition of the Institute of Transportation Engineers' (aka ITE) Trip Generation informational report. See my previous post explaining what this report is and how it is used. The 7th Edition should no longer be cited in traffic studies.
I am proud to see Traffic Data Inc. listed as Source 621. We contributed data on pharmacies with drive through lanes and coffee shops (with and without drive through lanes). Now I can stop referencing our special studies and just use the data published in Trip Generation.
One large change I am happy to see is related to banks. The new Trip Generation removed all of the data prior to 2000 in recognition of online banking, atms, and shifted banking hours. The result is that the traffic predicted to come out of banks has been approximately cut in half. This matches what I have instinctively been thinking (and congratulations to Tom Sohrweide of SEH who has been cutting his trip generation from banks in half based on his judgment). Now I have the data to back me up and I don't need to cringe when a developer tells me he is thinking a bank will go on one of his outlots.